Tips for your revamped grand clinic opening
Now that your clinic is revamped with the latest technology and interiors, it’s time for a grand opening. The aim of having a grand clinic opening is branding, creating a buzz around your revamped practice, and building relationships.
Here are a few things to do before your grand opening:
While picking a date for your clinic’s grand opening may seem like the easiest task, it may be crucial. Have your clinic operational for at least a week or two before its grand opening to ensure it is well-equipped and ready to receive guests. Avoid holidays for your clinic’s grand opening, as most people will be unavailable then.
- Get all necessary permissions for your event.
Every city or town has rules about events and programs. Depending on the size of your clinic’s grand opening, it is highly recommended that you get the required permissions for your event. Inform the local authorities about the number of expected attendees, the date, time, and noise levels you expect.
Though you may be tempted to spend a lot of money on your clinic’s grand opening, around 20% of your annual market spend can be a good amount to set aside for the event. It is essential to have enough budget for this event so that you can target the critical stakeholders, especially patients, with ads, small favours and other forms of marketing, including:
– Social media marketing
– Newspaper ads
– Radio ads
– Flyers for the grand opening
– Discount Coupons
– New clinic name banner
– Website upgrade
Create an invitation list that includes all your existing patients, potential patients, physicians, officials from the local municipal government, and your family and friends. Use LinkedIn and your social media to invite these groups of people. Being on your clinic’s opening invitation list makes these people feel important, and they are more likely to be loyal to your brand and extend a helping hand whenever required.
- Keep name tags and other branding items ready.
From name tags to visiting cards, brochures, leaflets, and some small gifts branded with your clinic’s name or logo are a must during your grand opening. These are a subtle reminder of your clinic and help in greeting and networking with important stakeholders.
The benefits of this grand opening don’t end with it. To ensure you make the most of everyone’s participation in your clinic’s opening, send out thank you cards or emails to each attendee, share clinic opening pictures on your social media to gain some traction, and get your word out there as much as possible. Investing in practice management software is a great place to begin upgrading your practice. Connect with us to learn more about HealthPlix!